TREDAGAIN – THE WORLD’S FIRST UPCYCLED TIRE SHOE USING APX®

TREDAGAIN™  is a lifestyle footwear company designing both Men’s and Women’s styles with outsoles made from recycled tires.

CUSTOMER CHALLENGE: TREDAGAIN™ is a new footwear company with the challenge of identifying a key differentiator within the footwear marketplace.  The company wanted to provide a sustainable and eco-friendly offering to the consumer marketplace.

SOLUTION:  Austin Rubber utilized its sophisticated in-house compounding lab to create the APX® compound that can be utilized in the outsoles of footwear.  Austin Rubber worked with TREDAGAIN™ on product goals to create a compound made with 50% recycled scrap tires.

RESULTS:  Through a collaboration with Austin Rubber, TREDAGAIN™ was able to bring the 1st Upcycled Tire Shoe to market, a key differentiation in the marketplace.  After a year on the market, TREDAGAIN™ has expanded its line to over 10 Men’s and Women’s styles using APX® in footwear outsoles and retail locations across the country. TREDAGAIN™ was also able to save money utilizing APX®.


BATA GOING GREEN – NOW A TIRE CAN BECOME A SNEAKER WITH APX®

BATA is a global footwear company with a business model based on quality and accessibility.

CUSTOMER CHALLENGE: BATA has a revolutionary pilot project in Batangar, India where they were seeking sustainable solutions for their manufacturing.

SOLUTION:  Austin Rubber joined forces to create a cutting-edge, sustainable supply chain utilizing its sophisticated in-house compounding lab to create the APX® compound customized for BATA’s needs.  The myriad benefits include: financial, environmental and performance.

RESULTS:  Through a collaboration with Austin Rubber, BATA created a sustainable supply chain.  BATA achieved a cost savings replacement for virgin rubber that also included superior physical properties And improved processing and handling.  BATA was able to provide recipes of their products and perform testing through the Austin Rubber compounding lab.