TREDAGAIN™ – The World’s First Upcycled Tire Shoe Using APX® Devulcanized Rubber

Posted on November 7, 2016

TREDAGAIN™ is a lifestyle footwear company designing both Men’s and Women’s styles with outsoles made from recycled tires.

CUSTOMER CHALLENGE: TREDAGAIN™ is a new footwear company with the challenge of identifying a key differentiator within the footwear marketplace.  The company wanted to provide a sustainable and eco-friendly offering to the consumer marketplace.

SOLUTION:  Austin Rubber utilized its sophisticated in-house compounding lab to create the APX® Devulcanized Rubber compounds that can be utilized in the outsoles of footwear.  Austin Rubber worked with TREDAGAIN™ on product goals to create a compound made with 50% recycled scrap tires.

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Bata Going Green – Now a Tire Can Become a Sneaker with APX®

Posted on September 2, 2016

BATA is a global footwear company with a business model based on quality and accessibility.

CUSTOMER CHALLENGE: BATA has a revolutionary pilot project in Batangar, India where they were seeking sustainable solutions for their manufacturing.

SOLUTION:  Austin Rubber joined forces to create a cutting-edge, sustainable supply chain utilizing its sophisticated in-house compounding lab to create the APX® Devulcanized Rubber compound customized for BATA’s needs.  The myriad benefits include: financial, environmental and performance.

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